Product Designer & Frontend Developer

Ángela Falque Garcia

Designing digital products where intuition, data and technology meet.

Product Designer with 5 years of experience creating clear, functional experiences for complex digital products. I combine UX, data analysis, information architecture and visual design with frontend knowledge to bridge user needs and technical possibilities.

View selected work Download CV

Vigo, Galicia · Spain · Remote

01 — About

Designing between
intuition and evidence.

My approach combines analytical thinking with intuition and visual sensitivity. I like understanding how users behave, what the data is telling us and what is technically possible before deciding how a product should work.

Working across UX, UI, data and frontend allows me to look at products from different perspectives and create experiences that are not only visually coherent, but understandable, useful and technically viable.

USER

Understanding behaviour, needs and friction.

DATA

Turning complex information into clear decisions.

TECH

Understanding how interfaces are actually built.

PRAGMATIC

Defining solutions that fit the real scope and available resources. The technically correct answer isn't always the right one — sometimes what matters is what actually works for this user, this team, right now.

02 — Selected Work

Selected work

Selected projects across product design, complex interfaces and digital experiences.

Project 01Featured case study

Intelligent Stock Distribution

Nextail

UX + Data + Technology

Product design for an intelligent stock distribution platform used by retail companies to plan the rollout of new collections across their physical stores.

Led the migration and complete redesign of the first-collection distribution flow. The platform generated distribution proposals based on market analysis, trends and multiple variables processed by complex algorithms — but users didn't trust them enough, editing proposals manually and undermining the value of automation.

Scope of work

User ResearchSession AnalysisInformation ArchitectureUser FlowsWireframesPrototypingUI DesignUsability TestingProduct Analytics

Outcome

Less manual editing of distribution proposals
Greater acceptance of system recommendations
From correcting the algorithm to trusting it

View case study→

Project 02

CRM & ERP for Hospitality, Parking & Ferries

Agrupación Galicia

CRM + ERP

Product design for a complex CRM with ERP capabilities serving accommodation, parking and ferry operators.

Redesigning and extending a multi-domain management platform — adding new features while restructuring existing flows to improve usability, scalability and overall product coherence. Working across the full product lifecycle: from identifying friction points and information architecture gaps to designing, prototyping and validating new solutions with real users.

Scope of work

Product DesignUX ResearchInformation ArchitectureUser FlowsWireframingPrototypingUI DesignUsability TestingDesign System

Outcome

−90%Calls and incidents during check-in
100%Digital arrival, no staff involved
More occupancy used in high season

View case study→

03 — Experience

Experience

Agrupación Galicia

Product Designer + Frontend Developer

Oct 2024 — Present+

Oct 2024 — Present

—Product Designer on a CRM with ERP for accommodations, parking and ferry operators.
—Adding new features and redesigning existing flows for better usability and scalability.
—Working across the full product lifecycle: research, IA, wireframing, prototyping and validation.
—Team management: training, task planning, workload organisation and design proposal reviews.

Nextail

Product Designer

Oct 2022 — Mar 2024+

Oct 2022 — Mar 2024

—Led UX redesign of the core flow of a complete module during technical migration.
—Collaborated with PM, Data Science and Engineering.
—Reduced manual edits through improved algorithmic proposal UX.

Portales Verticales

Graphic Designer / UX/UI

Nov 2021 — Oct 2022+

Nov 2021 — Oct 2022

—Transitioned from graphic design into UX/UI practice.
—Established foundation in user research and interface design.
—Designed across web and digital product contexts.

04 — Capabilities

Capabilities

Product Design

·UX Research
·User Flows
·Information Architecture
·Wireframing
·Prototyping
·Usability Testing
·UI Design
·Responsive Design

Data & Analytics

·Product Analytics
·Data-heavy Interfaces
·Dashboards
·KPIs
·Session Analysis
·Data Visualization

Technology

·Frontend Development
·HTML
·CSS
·JavaScript
·APIs
·Git
·Responsive Development

Visual Design

·Design Systems
·Visual Design
·Branding
·Illustration

Tools & Technologies

Figma
FigJam
Miro
HTML
CSS
JavaScript
Git
Hotjar
Amplitude
Looker
Notion
Jira
Confluence
Google Analytics

AI — Artificial Intelligence

Working with AI. Deliberately.

Active practice

AI is part of my daily workflow — for design and for development. I use it to explore faster, generate more options, iterate on copy, accelerate code and reduce friction on repetitive tasks. But the real value isn't in using AI. It's in knowing when, how and why. I work on prompt design, critically evaluate output quality and always assess technical and creative viability before committing to any direction.

Prompt Design

Crafting precise, context-aware prompts that get useful output — not generic responses. Knowing how to frame the problem matters more than the tool.

Design Augmentation

Ideation, visual exploration, copy iteration, image generation and rapid concept validation. AI expands the space of options without replacing judgement.

Development Augmentation

Code generation, debugging, documentation and implementation acceleration. Understanding the output critically — not just accepting what's generated.

Viability & Critical Evaluation

Assessing when AI output is worth trusting, when it needs refinement and when it simply isn't the right tool. Using it with head, not on autopilot.

05 — How I Work

How I work

From understanding the problem to analysing what happens after launch.

Understand

Research, interviews, context mapping

Explore

Ideation, competing hypotheses, flows

Design

Wireframes, prototypes, visual design

Validate

Testing, iteration, feedback loops

Build

Frontend, handoff, implementation support

Learn

Analytics, session review, continuous improvement

Understand

Research, interviews, context mapping

Explore

Ideation, competing hypotheses, flows

Design

Wireframes, prototypes, visual design

Validate

Testing, iteration, feedback loops

Build

Frontend, handoff, implementation support

Learn

Analytics, session review, continuous improvement

06 — Contact

Have a product
problem to solve?

I'm always interested in working on thoughtful digital products, complex problems and teams that value the connection between design, data and technology.

Emailangelafalque0908@gmail.com

LocationVigo, Galicia, Spain

Available

Remote

LinkedIn/angela-falque-designer

Get in touch→

I typically respond within 24–48h.